Importance of Local Marketing in 2021 | Google My Business

Due to pandemic online local marketing is gaining it’s importance, as it’s becoming important day-by-day for local stores to move online.

But even before pandemic in pre-COVID timing it was proven by researches that people tend to check online reviews before buying any product or services from a particular store.

You’re here to get information. Right?
So, I’ll help you in that, Firstly, I’ll be telling you about Local marketing
(A type of Navigations)

  • What is Local Marketing?
  • When It’s important to use Local Marketing?
  • What are the various Platforms you can use for Local Marketing?
  • Which is the Best Platform for Local Marketing? (Hint: GMB)

Then We’ll go through the topic How to use GMB to gain the best results for our business

  • What is GMB. (Google My Business)?
  • Is GMB (Google My Business) Beneficial for your business?
  • How much you need to pay for GMB (Google My Business)?
  • Step by step guide to setup a new Google My business page.
  • Do’s & Dont’s with your GMB (Google My Business) Profile

It May sound easy to register and start getting bucket full of leads, but honestly, it’s not. It may cause some complications while registering and working on Google My Business.

  • How to claim an ownership of your listing?
  • How to claim a Google My Business Page?
  • How to report a Fake Listing?
  • How to tackle fake reviews?
  • How to Optimise your profile to get on the top of Local SERPS?

Then I will answer the most asked Questions & solve problems according to my experience of last 3 years.

Let’s Get Started


What is Local Marketing?

What is Local Marketing

Local Marketing are the methods, tactics or strategies of marketing that are used to promote business locally in the pre-defined radius of your business. This radius is typically defined as 50 miles from the physical location of the business.

This type of marketing is also known as neighbourhood marketing or a local business marketing.

This type of Marketing is best for business with the small target audience and small reach of services for example : Salons, Schools, Gardners, Doctors, Hospitals, Spa, Grocery Stores, Electronic Stores, Educational Institutes etc.

Is It really important to use Local Marketing in 2021?

important to use Local Marketing in 2021

If you’re a business that relay on customers walking-in at your door-step or you’re a freelance small service provider go door to door for services Local marketing can be proven as a well of leads for your business.

Let’s Check-out the statistics :

  • 85% of local business owners depend on word-of-mouth or referrals by current clients.
  • 90% of consumers tend to use the internet to find local businesses and check reviews online before buying product or services
  • 33% of consumers search for local business everyday.

If you’re not online in 2021,
Alas! But you’re definitely loosing some clients.

But No need to worry, it’s not too late to start NOW!

What are the various platforms you can use for local marketing?

There are many Local listing and local marketing websites available. Local Listing and their authority may verify country to country and region to region. These local listing can be generic that is available for all businesses or it may also be niche-based that is specified to a business type.

Lets mention some names of the local listing websites
Google My business – Generic
Yelp Business – Generic
Zillow – Real estate
And Many More

List of local listing sites in India.

Free Business Listing WebsitesDomain AuthorityType of Link
http://www.foursquare.com92Dofollow
http://www.mapquest.com92Dofollow
http://www.trustpilot.com92Dofollow
http://www.amazon.in91Dofollow
http://www.manta.com88Dofollow
http://www.angel.co85Dofollow
http://www.tradeindia.com85Dofollow
http://www.indiamart.com82Dofollow
http://www.yellowbot.com81Dofollow
http://www.sulekha.com77Dofollow
http://www.communitywalk.com76Dofollow
http://www.bizcommunity.com75Dofollow
http://www.snapdeal.com75Dofollow
http://www.sitejabber.com73Dofollow
http://www.justdial.com71Dofollow
http://www.showmelocal.com71Dofollow
http://www.exportersindia.com69Dofollow
http://www.lacartes.com69Dofollow
http://www.reviewcentre.com69Dofollow
http://www.2findlocal.com68Dofollow
http://www.ezilon.com68Dofollow
http://www.in.ezilon.com68Dofollow
http://www.mouthshut.com68Dofollow
http://www.yelloyello.com68Dofollow
http://www.citysquares.com67Dofollow
http://www.gust.com67Dofollow
http://www.connect.releasewire.com66Dofollow
http://www.prsync.com66Dofollow
http://www.expressbusinessdirectory.com65Dofollow
http://www.briefingwire.com64Dofollow
http://www.businessworld.in64Dofollow
http://www.maharashtradirectory.com64Dofollow
http://www.locanto.net63Dofollow
http://www.elocal.com62Dofollow
http://www.in.enrollbusiness.com62Dofollow
http://www.local.indiaonline.in62Dofollow
http://www.myntra.com62Dofollow
http://www.callupcontact.com61Dofollow
http://www.thetoptens.com61Dofollow
http://www.find-us-here.com60Dofollow
http://www.yellowpages.cybo.com60Dofollow
http://www.ijnet.org59Dofollow
http://www.cityinsider.com58Dofollow
http://www.traderscity.com58Dofollow
http://www.trepup.com57Dofollow
http://www.asklaila.com56Dofollow
http://www.clickindia.com56Dofollow
http://www.hotfrog.in56Dofollow
http://www.igotbiz.com56Dofollow
http://www.gidonline.com54Dofollow
http://www.indiabizclub.com54Dofollow
http://www.indiacom.com54Dofollow
http://www.whereincity.com53Dofollow
http://www.designfirms.org52Dofollow
http://www.eindiabusiness.com50Dofollow
http://www.foodpanda.in50Dofollow
http://www.in.wowcity.com50Dofollow
http://www.kugli.com50Dofollow
http://www.routeandgo.net50Dofollow
http://www.tuugo.co.uk50Dofollow
http://www.akama.com49Dofollow
http://www.company.fm49Dofollow
http://www.indiabook.com48Dofollow
http://www.placereference.com48Dofollow
http://www.surfindia.com48Dofollow
http://www.tupalo.net48Dofollow
http://www.fullhyderabad.com47Dofollow
http://www.grotal.com47Dofollow
http://www.indiacatalog.com47Dofollow
http://www.indialist.com47Dofollow
http://www.indianyellowpages.com47Dofollow
http://www.yellowpages.ivarta.com47Dofollow
http://www.40billion.com46Dofollow
http://www.go4worldbusiness.com46Dofollow
http://www.jantareview.com45Dofollow
http://www.yalwa.in45Dofollow
http://www.fundoodata.com44Dofollow
http://www.jimyellowpages.com44Dofollow
http://www.admin.cylex.in43Dofollow
http://www.bizsheet.com43Dofollow
http://www.cylex.in43Dofollow
http://www.dialindia.com43Dofollow
http://www.tuugo.in43Dofollow
http://www.buckeyeads.com42Dofollow
http://www.indianindustry.com42Dofollow
http://www.infoisinfo.co.in42Dofollow
http://www.localbiznetwork.com42Dofollow
http://www.vanik.com42Dofollow
http://www.addsera.in41Dofollow
http://www.bgyellowpages.com41Dofollow
http://www.busylisting.com41Dofollow
http://www.eximdata.com41Dofollow
http://www.startlocal.in41Dofollow
http://www.vcsdata.com41Dofollow
http://www.aaspaas.com40Dofollow
http://www.ecity.com40Dofollow
http://www.indiatradezone.com40Dofollow
http://www.altaindia.com37Dofollow

List of local listing sites in USA

WebsiteDAPA
supplyfx.com2436
www.ieglow.com211
https://smallbizmarkets.com/1431
www.yelloyello.com4856
www.lookuppage.com4856
affiliatep.com1018
www.callupcontact.com4354
www.bizcommunity.com6559
www.1stophire.net3033
www.world-business-zone.com1823
www.world-business-zone.com1823
somabiz.com813
www.finduslocal.com4548
www.lacartes.com4957
angel.co8367
surfyourtown.com1833
www.bdinfo.com1117
www.linkedlog.com1226
www.mylocal.expert1124
www.nextbizthing.com1830
www.mylocally.com5450
www.announceamerica.com3031
www.routeandgo.net4940
mylocal.timescall.com6138
www.glancergotoguide.com1215
www.mylocalyp.com1918
www.wayne.directory1112
https://www.buyrite.directory2024
www.tlb.network2223
https://www.trolleylocal.com1316
www.eliteservicesnetwork.com2422
www.theomnimarket.com2024
www.themjdirectory.com2022
www.thebilliarddirectory.com1515
https://www.beezeen.com2525
www.quponing.com1415
https://www.professionalservices4u.com2929
www.businessintelligencelist.com2422
https://www.awakenche.org2123
www.findabiz.com1613
https://www.sassydirect.com4535
mylocal.canoncitydailyrecord.com5231
www.whccmu.com1820
www.nextbizthing.com2825
https://www.topratedlocal.com4941
mylocal.fortmorgantimes.com5437
www.bizbly.com2723
mylocal.lamarledger.com4223
mylocal.broomfieldenterprise.com5130
www.thegospelgrid.directory1715
https://www.citiwaka.com26
https://www.gofirstcoast.com615
www.lekkoo.com4246
https://www.facilityaxs.net1220
www.businessintelligencelist.com1625
https://www.verlocal.com4640
https://www.business-software.com4448
https://elioplus.com2331
www.listoid.com4449
https://www.myonedirectory.com1018
https://www.bigworlddirectory.com2546
www.localsearch247.com610
reaach.com2132
https://www.quibblo.com6360
https://stompstart.com2832
https://www.biznessquest.com1947
addyp.com2539
www.bookcrossing.com6968
speakerdeck.com8063
www.kybizinfo.com1927
www.easyfindme.com1121
www.boldbusinessdaily.com49
www.businessified.com1427
www.redagents.com1025
www.yocutook.com1023
www.networkpal.com38
www.americanglobalbusinesscard.com1114
businesslistingplus.com3038
www.trustedbusiness.reviews1828
www.gvpennysaver.com3138
www.lacartes.com4857
www.trustedbusiness.reviews1828
www.gogapless.com2432
businesslist247.com1723
www.businessja.com1435
www.daddystreet.com1329
www.bestbrandsworldwide.com3353
agreatertown.com4549
biznet-us.com3442
bulaclassifieds.com1932
freeindexdirectory.com1123
http://askmap.net3745
http://broomfieldenterprise.com5544
igotbiz.com3143
localoy.com617
makeitlocal.com2639
rapidtimenetwork.com2334
http://www.411listings.com1233
https://www.ai-businessdirectory.net/1315
https://www.yourlocaldirectory.online/1931
https://www.theclickurban.com/1524
https://www.midibiz.com1628
http://www.shoplocalsavelocal.com/1722
http://www.helplinks.org/1020
www.offers4locals.com1021
www.quponing.com2536
www.clubspotly.com1314
www.directory.reviews1623
www.locallyreviews.com1815
www.globalexportersnetwork.com115
www.mentorhub.info1019
www.shop850.com1512
www.citydeliv.com2115
www.magnetgate.com1324
usacompanydirectory.com3232
www.aim180.com59

List of local listing sites in UK

Sr. No.UK Business Listing SitesDomain Authority(DA)
1www.freeadstime.org35
2www.findermaster.com17
3www.wallclassifieds.com26
4www.advertiseera.com11
5www.h1ad.com16
6www.giganticlist.com26
7www.classifiedsfactor.com18
8www.rectanglead.com14
1uk-locate.co.uk24
2talkbusinessdirectory.com20
3www.wwwi.co.uk47
4visit-dorset.org.uk27
5uksearch247.com12
6www.recommendedcompany.co.uk41
7tipped.co.uk46
8buyinthebay.co.uk/add-listing24
9www.asianplaza.co.uk17
10businesslinks.co.uk19
11www.businessmagnet.co.uk55
12britishfirms.co.uk17
13biznessdirect.co.uk35
14www.ilondon.co.uk41
15www.fyple.co.uk54
16yourlocallink.co.uk35
17www.gateuk.com34
18uk-local-search.co.uk42
19www.brownbook.net73
20www.scoot.co.uk67
21www.greatbritainandnorthernireland.co15
22www.view.co.uk41
23www.yfs.co.uk46
24www.eclickd.co.uk23
25www.bizfo.co.uk41
26webdirectorylondon.co.uk23
27www.buryfocus.co.uk28
28fastfinders.co.uk25
29www.highlandsandislands.co15
30www.ukwebindex.co.uk24
31free-london-business-directory.co.uk13
32souldatafirms.co.uk19
33www.touchlocal.com52
34business-portal.co.uk14
35www.townpages.co.uk29
36www.the-shops.co.uk35
37www.192.com68
38free4london.co.uk15
39toplocalbusiness.co.uk34
40ukforbusiness.co.uk34
41www.localpages.co.uk22
42www.ukgardening-directory.co.uk24
431stdirectory.co.uk42
44www.bromleybusinessdirectory.co.uk/submit43
45hebd.co.uk22
46free-business-listing.co.uk13
47www.bedford.co.uk29
48www.approvedbusiness.co.uk46
49www.thediscdirectory.co.uk41
50hantsbusinessdirectory.co.uk19
51www.london.directory17
52www.mylocalservices.co.uk48
53www.tomalocal.com17
54www.tuugo.co.uk49
55webdirectoryuk.co.uk22
56starreviews.co.uk45
57rooplex.com/apply18
58business.eastnorthants.co.uk9
59biz-find.co.uk21
60localdatasearch.com45
61www.near.co.uk49
62www.uklistings.org33
63www.linkbyme.co.uk21
64b2b-uk.com15
65www.thelocalweb.net41
66www.connect2business.co.uk34
67www.keytolondon.co.uk29
68www.listedin.co.uk29
69projectword.co.uk36
70www.az-uk.com/enter-a-company13
71www.yellowleaf.co.uk40
72www.vodski.co.uk29
73www.thetradefinder.co.uk52
74www.onlyuncle.com40
75www.local-business.co.uk14
76www.wheresbest.co.uk43
77www.toplocallistings.co.uk35
78www.businessdirectory.me.uk26
79www.bizwiki.co.uk48
80www.cityvisitor.co.uk40
81www.kentfind.co.uk41


Which is The Best Local Marketing Platform?

Best Local Marketing Platform

As we discussed above that different local businesses excel in different countries, regions according to their niche. But, there is one local listing platform have the same reputation all round the globe.

That is Google My Business also known as GMB.

Google have a tremendous authority and trustability in consumer’s mind & Google My Business is the crunch of google only.

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