Due to pandemic online local marketing is gaining it’s importance, as it’s becoming important day-by-day for local stores to move online.
But even before pandemic in pre-COVID timing it was proven by researches that people tend to check online reviews before buying any product or services from a particular store.
You’re here to get information. Right?
So, I’ll help you in that, Firstly, I’ll be telling you about Local marketing
(A type of Navigations)
- What is Local Marketing?
- When It’s important to use Local Marketing?
- What are the various Platforms you can use for Local Marketing?
- Which is the Best Platform for Local Marketing? (Hint: GMB)
Then We’ll go through the topic How to use GMB to gain the best results for our business
- What is GMB. (Google My Business)?
- Is GMB (Google My Business) Beneficial for your business?
- How much you need to pay for GMB (Google My Business)?
- Step by step guide to setup a new Google My business page.
- Do’s & Dont’s with your GMB (Google My Business) Profile
It May sound easy to register and start getting bucket full of leads, but honestly, it’s not. It may cause some complications while registering and working on Google My Business.
- How to claim an ownership of your listing?
- How to claim a Google My Business Page?
- How to report a Fake Listing?
- How to tackle fake reviews?
- How to Optimise your profile to get on the top of Local SERPS?
Then I will answer the most asked Questions & solve problems according to my experience of last 3 years.
Let’s Get Started
What is Local Marketing?
Local Marketing are the methods, tactics or strategies of marketing that are used to promote business locally in the pre-defined radius of your business. This radius is typically defined as 50 miles from the physical location of the business.
This type of marketing is also known as neighbourhood marketing or a local business marketing.
This type of Marketing is best for business with the small target audience and small reach of services for example : Salons, Schools, Gardners, Doctors, Hospitals, Spa, Grocery Stores, Electronic Stores, Educational Institutes etc.
Is It really important to use Local Marketing in 2021?
If you’re a business that relay on customers walking-in at your door-step or you’re a freelance small service provider go door to door for services Local marketing can be proven as a well of leads for your business.
Let’s Check-out the statistics :
- 85% of local business owners depend on word-of-mouth or referrals by current clients.
- 90% of consumers tend to use the internet to find local businesses and check reviews online before buying product or services
- 33% of consumers search for local business everyday.
If you’re not online in 2021,
Alas! But you’re definitely loosing some clients.
But No need to worry, it’s not too late to start NOW!
What are the various platforms you can use for local marketing?
There are many Local listing and local marketing websites available. Local Listing and their authority may verify country to country and region to region. These local listing can be generic that is available for all businesses or it may also be niche-based that is specified to a business type.
Lets mention some names of the local listing websites
Google My business – Generic
Yelp Business – Generic
Zillow – Real estate
And Many More
List of local listing sites in India.
List of local listing sites in USA
| Website | DA | PA |
| supplyfx.com | 24 | 36 |
| www.ieglow.com | 2 | 11 |
| https://smallbizmarkets.com/ | 14 | 31 |
| www.yelloyello.com | 48 | 56 |
| www.lookuppage.com | 48 | 56 |
| affiliatep.com | 10 | 18 |
| www.callupcontact.com | 43 | 54 |
| www.bizcommunity.com | 65 | 59 |
| www.1stophire.net | 30 | 33 |
| www.world-business-zone.com | 18 | 23 |
| www.world-business-zone.com | 18 | 23 |
| somabiz.com | 8 | 13 |
| www.finduslocal.com | 45 | 48 |
| www.lacartes.com | 49 | 57 |
| angel.co | 83 | 67 |
| surfyourtown.com | 18 | 33 |
| www.bdinfo.com | 11 | 17 |
| www.linkedlog.com | 12 | 26 |
| www.mylocal.expert | 11 | 24 |
| www.nextbizthing.com | 18 | 30 |
| www.mylocally.com | 54 | 50 |
| www.announceamerica.com | 30 | 31 |
| www.routeandgo.net | 49 | 40 |
| mylocal.timescall.com | 61 | 38 |
| www.glancergotoguide.com | 12 | 15 |
| www.mylocalyp.com | 19 | 18 |
| www.wayne.directory | 11 | 12 |
| https://www.buyrite.directory | 20 | 24 |
| www.tlb.network | 22 | 23 |
| https://www.trolleylocal.com | 13 | 16 |
| www.eliteservicesnetwork.com | 24 | 22 |
| www.theomnimarket.com | 20 | 24 |
| www.themjdirectory.com | 20 | 22 |
| www.thebilliarddirectory.com | 15 | 15 |
| https://www.beezeen.com | 25 | 25 |
| www.quponing.com | 14 | 15 |
| https://www.professionalservices4u.com | 29 | 29 |
| www.businessintelligencelist.com | 24 | 22 |
| https://www.awakenche.org | 21 | 23 |
| www.findabiz.com | 16 | 13 |
| https://www.sassydirect.com | 45 | 35 |
| mylocal.canoncitydailyrecord.com | 52 | 31 |
| www.whccmu.com | 18 | 20 |
| www.nextbizthing.com | 28 | 25 |
| https://www.topratedlocal.com | 49 | 41 |
| mylocal.fortmorgantimes.com | 54 | 37 |
| www.bizbly.com | 27 | 23 |
| mylocal.lamarledger.com | 42 | 23 |
| mylocal.broomfieldenterprise.com | 51 | 30 |
| www.thegospelgrid.directory | 17 | 15 |
| https://www.citiwaka.com | 2 | 6 |
| https://www.gofirstcoast.com | 6 | 15 |
| www.lekkoo.com | 42 | 46 |
| https://www.facilityaxs.net | 12 | 20 |
| www.businessintelligencelist.com | 16 | 25 |
| https://www.verlocal.com | 46 | 40 |
| https://www.business-software.com | 44 | 48 |
| https://elioplus.com | 23 | 31 |
| www.listoid.com | 44 | 49 |
| https://www.myonedirectory.com | 10 | 18 |
| https://www.bigworlddirectory.com | 25 | 46 |
| www.localsearch247.com | 6 | 10 |
| reaach.com | 21 | 32 |
| https://www.quibblo.com | 63 | 60 |
| https://stompstart.com | 28 | 32 |
| https://www.biznessquest.com | 19 | 47 |
| addyp.com | 25 | 39 |
| www.bookcrossing.com | 69 | 68 |
| speakerdeck.com | 80 | 63 |
| www.kybizinfo.com | 19 | 27 |
| www.easyfindme.com | 11 | 21 |
| www.boldbusinessdaily.com | 4 | 9 |
| www.businessified.com | 14 | 27 |
| www.redagents.com | 10 | 25 |
| www.yocutook.com | 10 | 23 |
| www.networkpal.com | 3 | 8 |
| www.americanglobalbusinesscard.com | 11 | 14 |
| businesslistingplus.com | 30 | 38 |
| www.trustedbusiness.reviews | 18 | 28 |
| www.gvpennysaver.com | 31 | 38 |
| www.lacartes.com | 48 | 57 |
| www.trustedbusiness.reviews | 18 | 28 |
| www.gogapless.com | 24 | 32 |
| businesslist247.com | 17 | 23 |
| www.businessja.com | 14 | 35 |
| www.daddystreet.com | 13 | 29 |
| www.bestbrandsworldwide.com | 33 | 53 |
| agreatertown.com | 45 | 49 |
| biznet-us.com | 34 | 42 |
| bulaclassifieds.com | 19 | 32 |
| freeindexdirectory.com | 11 | 23 |
| http://askmap.net | 37 | 45 |
| http://broomfieldenterprise.com | 55 | 44 |
| igotbiz.com | 31 | 43 |
| localoy.com | 6 | 17 |
| makeitlocal.com | 26 | 39 |
| rapidtimenetwork.com | 23 | 34 |
| http://www.411listings.com | 12 | 33 |
| https://www.ai-businessdirectory.net/ | 13 | 15 |
| https://www.yourlocaldirectory.online/ | 19 | 31 |
| https://www.theclickurban.com/ | 15 | 24 |
| https://www.midibiz.com | 16 | 28 |
| http://www.shoplocalsavelocal.com/ | 17 | 22 |
| http://www.helplinks.org/ | 10 | 20 |
| www.offers4locals.com | 10 | 21 |
| www.quponing.com | 25 | 36 |
| www.clubspotly.com | 13 | 14 |
| www.directory.reviews | 16 | 23 |
| www.locallyreviews.com | 18 | 15 |
| www.globalexportersnetwork.com | 11 | 5 |
| www.mentorhub.info | 10 | 19 |
| www.shop850.com | 15 | 12 |
| www.citydeliv.com | 21 | 15 |
| www.magnetgate.com | 13 | 24 |
| usacompanydirectory.com | 32 | 32 |
| www.aim180.com | 5 | 9 |
List of local listing sites in UK
| Sr. No. | UK Business Listing Sites | Domain Authority(DA) |
|---|---|---|
| 1 | www.freeadstime.org | 35 |
| 2 | www.findermaster.com | 17 |
| 3 | www.wallclassifieds.com | 26 |
| 4 | www.advertiseera.com | 11 |
| 5 | www.h1ad.com | 16 |
| 6 | www.giganticlist.com | 26 |
| 7 | www.classifiedsfactor.com | 18 |
| 8 | www.rectanglead.com | 14 |
| 1 | uk-locate.co.uk | 24 |
| 2 | talkbusinessdirectory.com | 20 |
| 3 | www.wwwi.co.uk | 47 |
| 4 | visit-dorset.org.uk | 27 |
| 5 | uksearch247.com | 12 |
| 6 | www.recommendedcompany.co.uk | 41 |
| 7 | tipped.co.uk | 46 |
| 8 | buyinthebay.co.uk/add-listing | 24 |
| 9 | www.asianplaza.co.uk | 17 |
| 10 | businesslinks.co.uk | 19 |
| 11 | www.businessmagnet.co.uk | 55 |
| 12 | britishfirms.co.uk | 17 |
| 13 | biznessdirect.co.uk | 35 |
| 14 | www.ilondon.co.uk | 41 |
| 15 | www.fyple.co.uk | 54 |
| 16 | yourlocallink.co.uk | 35 |
| 17 | www.gateuk.com | 34 |
| 18 | uk-local-search.co.uk | 42 |
| 19 | www.brownbook.net | 73 |
| 20 | www.scoot.co.uk | 67 |
| 21 | www.greatbritainandnorthernireland.co | 15 |
| 22 | www.view.co.uk | 41 |
| 23 | www.yfs.co.uk | 46 |
| 24 | www.eclickd.co.uk | 23 |
| 25 | www.bizfo.co.uk | 41 |
| 26 | webdirectorylondon.co.uk | 23 |
| 27 | www.buryfocus.co.uk | 28 |
| 28 | fastfinders.co.uk | 25 |
| 29 | www.highlandsandislands.co | 15 |
| 30 | www.ukwebindex.co.uk | 24 |
| 31 | free-london-business-directory.co.uk | 13 |
| 32 | souldatafirms.co.uk | 19 |
| 33 | www.touchlocal.com | 52 |
| 34 | business-portal.co.uk | 14 |
| 35 | www.townpages.co.uk | 29 |
| 36 | www.the-shops.co.uk | 35 |
| 37 | www.192.com | 68 |
| 38 | free4london.co.uk | 15 |
| 39 | toplocalbusiness.co.uk | 34 |
| 40 | ukforbusiness.co.uk | 34 |
| 41 | www.localpages.co.uk | 22 |
| 42 | www.ukgardening-directory.co.uk | 24 |
| 43 | 1stdirectory.co.uk | 42 |
| 44 | www.bromleybusinessdirectory.co.uk/submit | 43 |
| 45 | hebd.co.uk | 22 |
| 46 | free-business-listing.co.uk | 13 |
| 47 | www.bedford.co.uk | 29 |
| 48 | www.approvedbusiness.co.uk | 46 |
| 49 | www.thediscdirectory.co.uk | 41 |
| 50 | hantsbusinessdirectory.co.uk | 19 |
| 51 | www.london.directory | 17 |
| 52 | www.mylocalservices.co.uk | 48 |
| 53 | www.tomalocal.com | 17 |
| 54 | www.tuugo.co.uk | 49 |
| 55 | webdirectoryuk.co.uk | 22 |
| 56 | starreviews.co.uk | 45 |
| 57 | rooplex.com/apply | 18 |
| 58 | business.eastnorthants.co.uk | 9 |
| 59 | biz-find.co.uk | 21 |
| 60 | localdatasearch.com | 45 |
| 61 | www.near.co.uk | 49 |
| 62 | www.uklistings.org | 33 |
| 63 | www.linkbyme.co.uk | 21 |
| 64 | b2b-uk.com | 15 |
| 65 | www.thelocalweb.net | 41 |
| 66 | www.connect2business.co.uk | 34 |
| 67 | www.keytolondon.co.uk | 29 |
| 68 | www.listedin.co.uk | 29 |
| 69 | projectword.co.uk | 36 |
| 70 | www.az-uk.com/enter-a-company | 13 |
| 71 | www.yellowleaf.co.uk | 40 |
| 72 | www.vodski.co.uk | 29 |
| 73 | www.thetradefinder.co.uk | 52 |
| 74 | www.onlyuncle.com | 40 |
| 75 | www.local-business.co.uk | 14 |
| 76 | www.wheresbest.co.uk | 43 |
| 77 | www.toplocallistings.co.uk | 35 |
| 78 | www.businessdirectory.me.uk | 26 |
| 79 | www.bizwiki.co.uk | 48 |
| 80 | www.cityvisitor.co.uk | 40 |
| 81 | www.kentfind.co.uk | 41 |
Which is The Best Local Marketing Platform?
As we discussed above that different local businesses excel in different countries, regions according to their niche. But, there is one local listing platform have the same reputation all round the globe.
That is Google My Business also known as GMB.
Google have a tremendous authority and trustability in consumer’s mind & Google My Business is the crunch of google only.