What does the marketing word mean? And how to do social media marketing for dentists
Whenever you go around the market or any of your nearest malls, you find lots of banners, posters, images, advertisements, etc. around them.
All of the sellers are trying to sell their products with a term called ‘Marketing.’ If you are surfing through the web and you find out the ads related to your recent search history, they are also a part of marketing.
Whether offline or online, the term marketing remains the same, but it changes according to the marketing platform, i.e., offline or online.
For example, if you google search the term ‘social media marketing for dentists,’ you will find lots of websites that are an example of digital marketing.
If you are at a shop and seeing their banners promoting their product, it is known as the traditional offline marketing.
Only the thing that differs is the medium through which we are doing the marketing, but the final goal always remains the same.
For a one-line definition, we can say that marketing is an act of promoting, selling, engaging, expanding one’s product, business, idea, etc.
Nowadays, digital marketing is on a boom because promoting one product or business is a lot easier and has more reach (with the help of social media marketing) comparing to the offline mean.
Social media marketing strategy is the most effective and used way for expanding businesses online. In this article, we will be discussing how to do social media marketing for dentists in the most effective way.
As all we know, social media marketing is the best medium for digital marketing because it expands the reach of the business and makes interaction more accessible and more effective.
How social media marketing is beneficial for dentists
Like other professions, dentistry is a very different area of work where one is not trying to sell their products or forcing the audience to buy their products.
For example, the IT industry, cloth stores, and other significant industries try hard to promote their products and force people to buy.
Even the buyer is not interested in the products. But visiting dentists is a part of most people because of the regular check-ups and other dentistry services. People are not forced to visit dentists because dentistry is helping and maintaining someone’s oral health.
Just like your body needs a bath daily for refreshment and hygiene, our teeth also need an oral check-up at the dentist.
But many people refuse to book an appointment at the dentist for a check-up because of the fears they have in their mind about dentists, and also the anxiety is also responsible for preventing the visits to the dentist.
And sometimes, one dental clinic doesn’t get fully promoted or advertised due to a lack of people visiting the clinic and not much social interaction at the clinic with the doctor.
Many people do not visit the dental clinic because they have unsolved questions in their mind for which no one is there to solve them.
Some of the Questions and doubts of people are
- When the dental clinic opens
- Are all of the dental services available at the clinic?
- Can I book a home visit?
- Does it open on weekends?
And many more.
Social media marketing is the way for solving the majority of the problems of people having doubts about dentistry.
Not only the social media will help to clear the doubts of people, but it will also play an essential role in expanding your dental clinic and inviting more and more people to your dental clinic.
With the help of social media marketing, you can quickly provide information about your dental clinic, and the way of communication between the patient and doctor becomes easy.
Because thinking of a dental check-up brings fear in many people, dentistry is all about building and winning people’s trust and becoming more familiar to them.
Social media is a fantastic way by which you can quickly build relationships with your audience. For someone going for a dental check-up for the first time, social media can help him build confidence and trust about your clinic that he is going to a safe and familiar place where he can get a pain-free and smooth experience.
Dentist must perform their jobs nicely and clean. Remember, a dental clinic is not a store doing social media marketing for selling products but is a place where people can book their appointments without any problem.
With the help of social media marketing, you can deliver your audience a familiar and pain-free experience and not just selling of toothpaste and other stuff.
Social media will help you connect with your patients within a click. You can guarantee your audience that you are selling trust, comfort, pain-free dental appointments, and building healthy relationships with each other.
Also, you can use social media to remind and inform people that your dental clinic is just not about people’s teeth. It is about you people.
Best Social Media platforms for a Dentist
Facebook is a widely known social media website that is used by billions of people in the world. Facebook is the best social media platform for doing social media marketing for your dental clinic.
Most of the social media marketing is done with the help of Facebook. The reach of Facebook is everywhere, and if you want an audience for your clinic, then there is no better option than Facebook.
You can easily do social media marketing on Facebook in a lot of ways. One of the best methods is to create a page of your dental clinic and fill in every necessary information about your clinic.
Keep posting daily with regular updates to the audience, introduce new facilities, and improve your clinic by posting to Facebook.
You can efficiently perform lots of activities for developing better relationships with your audience and attract new people to your dental clinic like
- Creating polls
- Sharing photos of happy clients
- Running promotions
- Doing live QnA sessions.
- Providing daily updates to the audience
- Link your other social media platforms, i.e., YouTube, Instagram, etc.
Doing these activities will keep your Facebook page healthy and will maintain a healthy relationship with existing clients, and attract more people to the dental clinic.
Running paid ads and other stuff also helps promote the dental clinic and increases the reach to most of the peoples who are in search of a dental clinic. Overall, Facebook is the ultimate social media marketing tool to promote their dental clinic online.
Instagram is a photo-sharing service owned by Facebook Inc. You can use Instagram to promote your dental clinic in many exciting and incredible ways.
People nowadays are in a hurry and don’t have time to read long lengthy articles about dentistry. An easy and effective way to attract people to your dental clinic is to use infographics for your dental clinic related to dentistry and post them on Instagram.
Infographics attract peoples because they provide lots of helpful information with the help of images and some of the text.
With infographics, you can also use Instagram’s unique features to boost the reach of your dental clinic to peoples. Some of the activities you can do on Instagram to do social media marketing is:
- Updating important status about the clinic
- Taking before and after pics of patient
- Showing behind the scenes on your clinic
- Posting happy and smiling moments
- Reposting people’s images who has recently visited
- Using hashtags for reaching more audience
- Organizing competitions with the help of hashtags like #smile, #bestofme, etc.
- Promoting events
Instagram is a powerful social media tool that can be used as a social media marketing platform with the help of people’s smiles and posting attractive and valuable images and content daily.
You can use the story feature of Instagram to keep the audience in touch with your clinic. Running paid Ads is very useful when we are doing social media marketing for dentists on Instagram.
Twitter is a social media platform in which one can post and create twitter trends based on hashtags. Using Twitter as a social media marketing for dentists is an excellent idea.
On Twitter, the messages and status updates are to the point without any other nonsense. You can use Twitter to update your audience with very few details about your clinic.
With the help of branded hashtags, Twitter can be used as an effective interaction between the user and the dentist. Hashtags are the power of Twitter.
With excellent and unique features like retweet and like, you can easily retweet your customer’s happy experiences and can share them with your profile.
To promote your dental clinic, you can use Twitter ads which includes these features
- Using hashtags related to the dentistry field like #whiteteeths etc
- Sharing or retweeting helpful content from the industry
- Live tweeting of dental conferences
- Performing QnA session on Twitter
For example, there is a happy client of yours who is very satisfied with your work. He tweets about his appointment along with information related to your dental clinic.
You can retweet his post to your Twitter wall, which creates a positive effect on the audience and attracts more people.
Create a particular type of hashtag which is best suited and is unique for your clinic to be searched by the people on Twitter.
For example, #whiteisthelight is a hashtag a dental clinic can use alongside every post. Also, retweeting others’ tweets is necessary for the better social media marketing of dentists.
Quora is a social media platform on which people worldwide ask their queries and other people solve them. It is a type of question-answer website in which the problems are from the real world. One person asks question-related to his problem, and other people try to answer.
You can use Quora as a social media marketing medium which will increase the reach of your dental clinic. You can search and filter the Quora in the category of dentistry and see lots of unsolved questions on social media. You can use this opportunity for your benefit by answering the questions.
Some of the best ways of gaining the audience through Quora are by mentioning the info with features of your dental clinic. For example, a person is asking about Quora – How to whiten the teeth.
You can give the answer in a well-mannered form, and after answering, you can give a referral to your dental clinic and can define the services to increase the reach.
You can use Quora as a social media marketing tool as follows:
- You can target the questions related to the dentistry industry
- Running ads on Quora is very beneficial
- Build a professional profile with an eye-catching Bio
- Try to ask questions sometimes to the audience.
- Connect with other Quora users
- Answer questions with a confident tone and provide the referral link to your other social media or website
Just like Facebook, YouTube also has billions of daily users. You can easily target an audience for your dentistry purpose with the help of YouTube.
Making informative and quality videos attract people and increase your audience. Try to make informative videos with good video quality and informative quantity. Dentists can use YouTube to connect to people by posting videos daily.
Nowadays, YouTube shorts can be used to increase the reach of your dental clinic. You just have to create a YouTube shorts video with helpful information as more you can provide to attract a new audience.
Dentists can use YouTube to upload behind-the-scenes videos, inside dental clinic tours, happy customers experience, and many more things to gain an audience.
You can do lots of essential things on YouTube for social media marketing for dentists like:
- Make informative videos
- Creating YouTube shorts
- Making funny and entertaining videos
- Showing demonstrations
- Do live QnA sessions
- Patient experience clips
Just do not try to fake it. Naturally shoot your videos and provide genuine content to the users across YouTube for gaining a long-term audience.
And also, do not make videos about selling a product like toothpaste, etc. It creates a destructive impact on the audience, and they can feel insecure and permanently leave your community.
Try to keep your YouTube channel clean and original which only focuses on delivering healthy dental appointments, a familiar environment, pain-free visits, and is open for everyone.
These are the best social media that you can use for doing social media marketing for dentists without any problems. They will help your dental services to get expand on the internet and attract and gain new clients.
In the next section, we will discuss some tips and tricks or hacks that will enable you to perform better on social media than the others and use the platforms efficiently for your social media marketing.
Best ways on how to do social media marketing for dentists
We have discussed how social media marketing is beneficial for dentists and can boost their reach and help increase the audience.
But just doing social media marketing is not enough. You have to do it in a well-mannered way so that it can work like a charm.
Below you will find the essential small tips but the most impactful ones that will make your social media marketing tremendous and worth doing.
1.Keep your valuable customers happy and connected
Always try to keep your regular clients happy and satisfied with your services to help bring more clients to your dental clinic.
When making healthy relations with the clients, you can use it to boost your brand by using social media marketing. You can run advertisements about how happy and satisfied the clients are with your services.
Always take the review from all of the clients who make an appointment to your clinic and filter the best ones and post them on social media to gain a new audience with the help of social media marketing.
Making connections with your clients is beneficial because they create a good image of your clinic in public and bring a new audience to your dental clinic, which is our social media marketing goal for the dentist.
2.Create a professional brand image on all social media
Make your brand look professional and premium on all social media to attract a new audience. Use bright and eye-catching colour combinations while making logos, posts, infographics, YouTube videos, and other stuff. You can create beautiful posts about dentistry with the help of a tool called Canva.
Canva is a website dedicated to the designing purpose and makes designing and editing so much easier and less complicated.
Remember, always come up with creative and time management ideas that can later help you perform well on social media.
You can hire freelancers online to build a professional brand image. And running and with a professional design helps in attracting and making new clients.
3.Always value your client’s reviews and comments
Keeping track of your user reviews, comments, posts are as essential as daily posting on social media. Always remember one thing that healthy relations cant be built from one side.
You can do this by regularly checking the comments on your Facebook posts, can check the tweets related to your hashtag, reply to the questions and doubts asked on the Instagram wall.
Always try to solve your client’s query as soon as possible on social media because it creates a good image in the client’s heart about your clinic that how supportive this dental clinic is.
Whenever you encounter negative comments and reviews, find the problem and lack of services you could not provide to the clients and try to fix them. Both positive and negative thoughts are a part of social media marketing.
4.Always share your own genuine and premium content
When doing social media marketing, it is crucial that the content you share on social media and show to the public is your own and not someone’s copy.
Copied material created a terrible image of your brand and results in losing your audience permanently. And also, there is always a risk of copyright claims when you copy and use someone’s work without their permission.
To avoid this, always use your content. You can create your clinic videos, post them to YouTube, take pictures with patients and post them on Instagram.
You can design infographics about facts and information related to dentistry. Keeping the content honest reflects the brand image in the audience’s eyes and creates a unique identity for your dental clinic.
5.Make sales and limited-time items on the shop list
You can quickly boost your sales of dental items on your website or social media by selling items with limited-time sales. If you are selling the product usually, there will be less chance that people will buy it from you.
By creating an environment of limited time only, you will be encouraging the clients to buy. The fear of missing out is a real thing.
Human beings don’t want to miss out on any important thing. This is the reason why creating time-limited sales with some cuts at the price range increases the audience flow to your business.
Also, you can boost your items by running advertisements on social media. Also, make the shopping section attractive and eye-catching for the new clients.
So, this is how you can do social media marketing for dentists with the help of several social media platforms like Facebook, Instagram, Twitter, etc.
Doing the steps in a good way will boost your business and expand your brand on the internet. Social media marketing is all about the tips and tricks you can use to promote your product or business online with the help of social media.
That’s all for this article, and now you know how important is social media marketing for dentists is. Because with the power of the internet, you can expand your business to a large extent with minimal investment and some hard work with the true purpose of promoting your dental clinic and gaining new
You may also read about Importance of Local Marketing in 2021.