CTA or Call to action is a marketing term that leads to the next step a marketer wants its audience or reader to take. Every campaign is launched with the goal in mind, and CTA (Call to action) is the action is a command to the user that leads to the completion of a goal.
The CTA can have a direct link to sales or fill-up the form.
For Example: Sign up, Read More, Buy Now – These are some of the most common CTA’s that we use on a regular basis on our websites, social media, etc.
Why Use CTA (Call to action)?
The Best CTA is the one that Clarify users and guide them to the next step
It helps moving users down to the sales funnel.
Removes friction in taking the next step
For example, if a reader lands on your blog article and there is no clear call to action in the post, the reader will likely just read and leave the site without completing any other tasks. However, if there is a CTA in the post asking them to read more articles or to sign-up for an email newsletter, that will encourage them to continue interacting with the site.
Some Examples of CTA
A call to action (CTA) can refer to any Command, call, or request you want a user to make on your site, Blog, or Social Media Post. It can be a closing statement in a blog post, a CTA button on a website, or a line in an email. So, a CTA can take many forms depending on the context.
Here are some call-to-action CTAs you can use on your Blog to make it more engaging and direct customers to fill up your newsletters.
Read more articles
Sign-up for our newsletter
Support our sponsor
Share on social media
For a B2B company, a call to action maybe
For Social Media Posts following CTAs will help you to grow massively:
DM me “Keyword,” and let’s do business together
Share this post with someone who needs to see it
Share this post so more people can see it
Click the link in bio and book a call today
Comment your favorite tip
Comment your reaction on this
Turn on the notifications and never miss a post
Follow for more “keyword” content
Save this post for later
Double tap if you enjoyed
Comment Your Opinion
Comment “YES” if you agree
Double Tap if you agree
Mention a friend who needs to see it
CTAs to grow sales in Ecommerce or Social Media
Buy Now (Most Classic CTA)
Try it out (Classic Too)
Look it Out
Buy before you lose it
A compelling call to action clearly communicates what the user can expect when they click on a button or take the following action, which can improve the click-through rate or your fan count on social media.
In each case, the CTAs on the page tell the user what action to take next to continue interacting with the site and moving further down the conversion funnel.
Here’s how you can write a great CTA:
👉 Use a strong command verb to start your CTA. Let your audience know what you want them to do – start the CTA with the desired action like “Buy Now,” “Learn More,” or “Call Now.”
👉 Use words that provoke emotion or enthusiasm. A small yet effective element here is adding an exclamation point to the end of your CTA to provoke that enthusiasm.
👉 Give your audience a reason why they should take the desired action. For example, “Call today to schedule your free consultation!”
👉 Take advantage of Fear Of Missing Out (FOMO). When people think they might lose out on an opportunity that might not come around again, they’ll be quick to hop on the bandwagon.
Stick to these pointers, and you’ll be a pro at writing compelling CTA’s in no time!